Texas Kids First

Online Privacy Policy

Effective Date: June 1, 2023

Legend Insurance Agency LLC, the marketer and manager of the Texas Kids First program, and Universal Fidelity Life Insurance Company, which administers the plans of the Texas Kids First program, collectively referred to herein as “we”, “us”, or “our,” has built its business on a foundation of integrity, honesty and trust, which includes respect for the privacy of its users and customers. When we refer to “you,” “your,” or “user,” we refer to the person using or accessing the Texas Kids First website.


When you use this website, you may take certain types of actions, such as downloading claim forms, searching for providers, enrolling a student in a Texas Kids First Student Accident Insurance Plan, or submitting a question or request for more information.

We do not collect, through this website, any personal data about you unless you voluntarily and affirmatively choose to use the functions or services made available to you. In that case, we collect only the data that you voluntarily and affirmatively provide and that is required to complete the action(s) you select.

When enrolling a student, we are required to collect certain items of information for both the purchaser and the student being covered. The information is used by us in fulfilling the requested action.

We do not share or disclose any information collected on this website with anyone outside of Legend Insurance Agency or Universal Fidelity Life Insurance Company.


If you choose to purchase a student accident insurance plan on this website, no details of that transaction (credit card numbers, billing addresses, etc.) are recorded or collected by us. Secure payments are processed on a separate website maintained and secured by our secure payment processor, Authorize.Net. We only receive notification that the proposed transaction was successful or unsuccessful.


This website uses “cookies” to help you personalize your online experience. A cookie is a small piece of information that a website sends to your computer, which is stored in a file on your computer’s hard drive. A cookie may be used to track your visits to or within a website, as well as store personal information you may have provided during a website visit.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The cookie tells the web server that you have returned to a specific page. For example, if you personalize certain pages, or access certain services, a cookie helps to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as your user account name. When you return to the same website, the information you previously provided can be retrieved, so you can easily use the features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the services or websites you visit.

You can choose not to provide us with some or all requested information. If you do not provide it, though, we may not be able to fulfill your request. You can also set your browser up to reject cookies. If you do this, some of the features of our website will not work.


We restrict access to your personal information to those employees (or people working on our behalf under privacy/confidentiality agreements) who need to know the information in order to provide products and services to you. We also maintain physical, electronic, and procedural safeguards that comply with applicable federal regulations to guard your personal information.


Our website is operated in the United States. We sell and administer insurance only in the United States. The student accident insurance plans described on this website are eligible only to students that live within the state of Texas. If you are located outside of the United States, please be aware that information you provide to us will be sent to the United States. By using our sites and giving us your information, you agree to such transfer. You also understand that the U.S. may not provide the same level of protections as the laws of your country.


Our website may have links to third-party sites. If you click on one of those links, you will be taken to websites we do not control. We encourage you to be aware when you leave our site and to read the privacy policies of each and every website that you visit, as the privacy policies of those websites may differ from ours. Our Online Privacy Policy does not apply to the privacy or information practices of those other sites. We are not responsible for the privacy practices or the content of any other websites that may be linked to this website.


We reserve the right to change this Policy at any time, and from time to time, without notice, in our sole discretion. Changes to this Policy will be posted here and effective as of the date at the top of this Policy. Users of our products or services should refer to the date at the top of this Policy to see if it has been updated. Your continued use of our products and services after any update to this Policy will constitute your acceptance of the changes.


We reserve the right to amend or reduce the functionality of this website and/or suspend or terminate your access at any time for any reason, at our sole discretion, without prior notice.


If you have questions regarding this Online Privacy Policy, you can contact us by email at generalinq@uflic.com or by telephone at 800-366-8354, or you may write to us at 13931 Quail Pointe Drive, Oklahoma City, Oklahoma 73134.